Mumbai, June 15, 2025: Great news for SUV enthusiasts in India! The Jeep Meridian, a premium seven-seater SUV, has become more accessible with a massive price cut of up to Rs 6 lakh. Previously starting at around Rs 34 lakh (ex-showroom), the Meridian’s base variant is now priced at approximately Rs 28 lakh, making it a compelling option in the competitive SUV market. This strategic discount by Jeep India aims to boost sales and attract buyers looking for a blend of luxury, performance, and value. Here’s everything you need to know about this exciting offer.
Jeep Meridian Price Cut: What’s the Deal?
The Jeep Meridian, launched in India in 2022, is known for its rugged design, spacious cabin, and off-road capability. The recent price reduction of up to Rs 6 lakh applies across select variants, bringing the starting price down to around Rs 28 lakh (ex-showroom). While exact variant-wise pricing details for 2025 are yet to be officially confirmed, this move positions the Meridian as a strong contender against rivals like the Toyota Fortuner, MG Gloster, and Skoda Kodiaq.
The price slash comes amid Jeep’s efforts to strengthen its foothold in India, where SUVs dominate the market. With discounts this substantial, buyers can now own a premium Jeep SUV at a significantly lower cost, making it an ideal time to consider the Meridian for family adventures or urban commutes.
Why the Price Reduction?
Several factors likely contributed to Jeep’s decision to lower the Meridian’s price:
- Market Competition: The SUV segment is fiercely competitive, with models like the Tata Harrier (starting at Rs 21.49 lakh for the EV variant), Mahindra XUV700, and Hyundai Alcazar offering feature-packed options at lower price points.
- Boosting Sales: The Meridian, while well-received, faced challenges with sales due to its premium pricing. This discount aims to attract more buyers, especially ahead of the festive season.
- Inventory Management: Jeep may be clearing existing stock to make way for upcoming updates or new models, as seen with other brands like Hyundai offering benefits of up to Rs 1 lakh in June 2025.
This price cut follows Jeep’s recent launch of the 2025 Grand Cherokee Signature Edition at Rs 69.04 lakh, which commands a Rs 1.54 lakh premium over its base variant, indicating a focus on diversifying their portfolio while making select models more affordable.
Jeep Meridian: Key Features and Highlights
The Jeep Meridian remains a premium offering with a host of features that justify its appeal, even after the price reduction:
- Spacious Seven-Seater Cabin: Ideal for families, with ample legroom and a versatile seating layout.
- Powerful Engine: A 2.0-litre diesel engine delivering 170 hp, paired with a 9-speed automatic or 6-speed manual transmission, offering smooth performance on highways and off-road trails.
- Advanced Tech: A 10.1-inch touchscreen infotainment system, wireless charging, connected car tech, and a premium Alpine audio system.
- Safety First: Multiple airbags, ABS with EBD, electronic stability control, and a 360-degree camera ensure top-notch safety.
- Off-Road Prowess: Jeep’s signature 4×4 system (in higher variants) makes it capable of tackling rough terrains.
These features, combined with the significant price drop, make the Meridian a value-for-money proposition for buyers seeking a premium SUV under Rs 30 lakh.
How Does It Compare to Rivals?
At its new starting price of Rs 28 lakh, the Jeep Meridian undercuts several competitors in the premium SUV segment:
- Toyota Fortuner: Starts at around Rs 33.43 lakh, offering a larger diesel engine but fewer tech features.
- MG Gloster: Priced from Rs 38.80 lakh, it’s more expensive despite similar seating capacity.
- Skoda Kodiaq: Expected to start above Rs 30 lakh post its 2026 facelift, making the Meridian a more budget-friendly option.
The Meridian’s price cut also makes it competitive with compact SUVs like the Hyundai Creta (Rs 11 lakh onwards) and Maruti Grand Vitara, which recently crossed 3 lakh sales since 2022, though these lack the Meridian’s premium positioning.
Should You Buy the Jeep Meridian Now?
The Rs 6 lakh discount is a golden opportunity for buyers eyeing a premium SUV with Jeep’s iconic brand value. However, consider these points:
- Act Fast: Such significant discounts are often limited-time offers, so visit your nearest Jeep dealership to confirm availability and exact pricing.
- Check Variants: The Rs 28 lakh price likely applies to the base Longitude variant; higher trims like Overland may have smaller discounts.
- Test Drive: Experience the Meridian’s ride quality and features firsthand to ensure it meets your needs.
- Compare Offers: Other brands like Kia (Carens Clavis at Rs 11.50 lakh) and Hyundai are offering benefits this June, so explore all options.
What’s Next for Jeep in India?
Jeep India is gearing up for more action, with the Meridian potentially receiving updates in 2026 to align with stricter emission norms. The brand’s focus on affordability, as seen with this price cut, complements their premium launches like the Grand Cherokee Signature Edition. Meanwhile, competitors like Skoda are planning major facelifts for the Kushaq and Slavia in 2026, priced from Rs 10.99 lakh and Rs 10.34 lakh respectively, indicating a dynamic market ahead.
This price reduction could also signal Jeep’s strategy to compete with upcoming electric SUVs like the Tata Harrier EV (Rs 21.49 lakh) and Mahindra BE 6, which offer premium features at lower costs.
Drive Home a Jeep Meridian Today
The Jeep Meridian’s Rs 6 lakh price cut is a game-changer, bringing a premium seven-seater SUV within reach at Rs 28 lakh. With its rugged style, advanced features, and off-road capability, it’s a fantastic choice for families and adventure enthusiasts alike. Don’t miss this chance to own a Jeep at a steal—head to a dealership or visit jeep-india.com for the latest offers and test drive bookings.
Disclaimer: Prices mentioned are approximate and ex-showroom. Confirm exact discounts and variant pricing with authorized Jeep dealers. This article is based on reliable market insights and recent automotive news.
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Chintan Patel is an experienced blogger with over 4 years of expertise in the field. He writes in-depth and insightful articles on technology, automobiles, and cryptocurrency, aiming to deliver valuable content that keeps readers informed and up to date. With a passion for digital trends and innovation, Chintan ensures each piece is well-researched and easy to understand.